The cover story · Founder Conversations

What does it take to grow beyond your first customers?

We asked three founders in our network. Their answers had little to do with funding — and everything to do with who was sitting next to them.

Recording coming soonCatch the next one live →

A panel talk at LEAP Studios, the audience seated in a warm-lit hall

Learning Center · Toolkits

Free to members · written by founders in the network

Toolkit 01Pricing for year oneThree models, one spreadsheet, and the mistake every founder in the room had made.PDF + sheet · 24 pages · Coming soon

Toolkit 02Your first five hiresWho, in what order, and how to pay them before you can afford to.PDF · 18 pages · Coming soon

Toolkit 03Cash-flow that survivesA 13-week view reviewed quarterly with Founding Members.Sheet template · Coming soon

Learning Center

AI Center of Excellence.

A programme to put practical AI in the hands of small teams. Monthly workshops in the Learning Center, open office hours, and a cohort for founders building with it.

See upcoming workshops Ask about the cohort →

A second-floor private office with long desks under arched windows

Member spotlights · Coming soonThe founders who work here, in their own words.

A speaker presenting to a seated audience in the Event Hall

Recording · 18 min · Coming soonPricing for year one — with the founders who got it wrong first.

The Good Cup storefront: the sign, a glass front, a bench and plants

Culture · Coming soonWhy Good Cup opens before the doors do.